From Switzerland. For your home.

The success of a meal hinges on the quality and freshness of its ingredients. V-ZUG’s Supreme Line ensures perfect food preservation, combining elegant aesthetics with generous space and high-quality materials.

In a 1930s Milanese building, architect and designer Elisa Ossino has shaped a living space that is also a manifesto of her creative practice. Here, primary functions are concealed, practical elements take on sculptural forms, and art inhabits every room.

One of Switzerland’s top chefs embarks on a journey of discovery to an iconic Mediterranean island, renowned for its rich heritage and vibrant culinary scene. When V-ZUG invited Dominik Hartmann to explore Mallorca, it brought together the perfect ingredients for something special.

One of the first museums dedicated exclusively to design, the Vitra Design Museum is located on a campus dotted with architectural wonders and houses 20,000 pieces by some of the world’s masters in the discipline.

Adian Anderson, editor in chief of the architecture and design publication The Local Project and one of Australia’s most experienced premium lifestyle editors, shares his insights on the trends shaping our kitchens today – and how these choices reflect broader societal shifts.

Henry Timi is the mind behind one of the most enigmatic yet influential brands in the Italian creative scene: the eponymous HENRYTIMI. Artist and craftsman with a radical style, he is a devotee of raw materials and a lover of beauty.

Sophie Dries sees beauty in imperfection — in the raw edge of a surface, the quiet traces of time, the tension between opulence and the everyday. In her eyes, design isn’t about perfection but discovery, contradiction, and play. Here, she shares why design should always leave room for surprise.

If V-ZUG looks like V-ZUG, much of the credit goes to Martin von Freeden, the designer behind the distinctive look and feel of many products, most notably the iconic Excellence Line. Born in Argentina and now based in Zug, he leads a team of industrial designers and UX specialists, with a clear vision of what design means for the company — and he’s not afraid to define beauty as a function.