100 years of V-ZUG – an interactive review
To celebrate its 100th birthday, V-ZUG is launching an innovative anniversary website. The virtual “Sophie” accompanies users through the history of the enterprise, while the online campaign is rounded out by an attractive anniversary competition.
The history of V-ZUG is recounted and accompanied online by the virtual Sophie who has been specially created for the occasion. Not only are the individual eras covered in terms of technology and company development, Sophie also changes over time, evolving from a traditional housewife to a modern homemaker. This social and corporate evolution is illustrated by many pictures, products and videos. Also featured and spotlighted in several places are the major and minor changes that have taken place in advertising. TV commercials from days long gone starring one or two well-known faces will no doubt rekindle memories and interesting stories.
100 portraits of the V-ZUG family
Its employees have played a key role in the story of V-ZUG from the very start, which explains why the anniversary page devotes so much attention to this success factor.
Authentic portraits of a hundred employees from every department, function and level in the company, representing the full staff roster of 1,300, are supplemented by personal messages from each individual.
100 iPad minis (Special Limited V-ZUG Anniversary Edition) to be won
The menu item "Congratulations" takes users to the anniversary competition, where they can post a personal anniversary greeting on the congratulations board.
The winners will be decided directly by the community using a simple voting system. Entrants can influence the number of votes they receive and increase their chances of winning by successfully sharing and spreading their messages by means of email, for example, or Facebook. The hundred greetings with the most votes will receive one of a hundred exclusive iPad minis.
The anniversary page was designed and developed on the basis of the very latest web technology. A completely new navigation feel is given to users of the proven desktop version by means of a “parallax” effect. Also available is a separate mobile version allowing access from tablets or smartphones, which shows the content clearly and also enables people to enter the competition.
The V-ZUG anniversary page can be called up now at www.happybirthdayvzug.com or www.vzug.com.