100 years of V-ZUG

PRESS RELEASE

100 years of V-ZUG


V-ZUG has stood for Premium Swiss Quality since 1913. Not only is top quality firmly rooted in tradition, but also a commitment to progress. Time and again, inventions and innovations from Zug have set new standards. For decades, V-ZUG has relied upon ingredients and values like quality, precision, innovation and customer orientation together with plenty of Swiss engineering talent and know-how. Family-owned since it was formed in 1913, V-ZUG is one of the biggest employers in the canton of Zug. The high-tech company employs state-of-the-art working methods and 1,300 highly qualified, motivated staff to develop and produce premium household appliances in Switzerland that make everyday life easier. Over four million appliances are in use in Switzerland, meaning that V-ZUG is an important part of life. The V-ZUG philosophy has always included effectiveness and longevity in use, together with sparing employment of resources – in both its appliances and its operating infrastructure. V-ZUG appliances also lead the way in terms of energy efficiency. In its 100-year history, the progressive company has repeatedly impressed with pioneer work and world exclusives as well as design competence that combines form and function. Swiss Made from Zug is also popular in international markets. Market opportunities that arise are being exploited step by step to successively expand the company’s position around the world.


The history
A galvanizing plant known as Verzinkerei Zug was opened in 1913. Besides performing job orders, it manufactured galvanized tinware for home, farm and construction use. The company also played an important role in national defence at that time. At the beginning of the twenties, the galvanizing plant produced the first hand-operated drum washing machine, which made housework much easier. Right from the earlier days, the product range was constantly being extended and expanded. The Unica washing machine rounded out the classical Zug laundry room, consisting of washing machine, centrifuge and rinsing trough. Like all Swiss firms, V-ZUG was required to grow crops during the Second World War. The company joined with other Zug-based enterprises to cultivate a large potato field in the hills overlooking Zug. At the same time, the hard work went on in the factory. The development of the first electric washing machine was a technical breakthrough that helped to save huge amounts of both time and energy. The Tempo, the first small washing machine for household use, was rolled out in 1949, followed one year later by the first Unimatic for apartment blocks. Today, more than half a century later, the brand is still known for being both robust and durable. At the end of the fifties and start of the sixties, the existing range was rounded out with Adora washing machines, tumble dryers and dishwashers. In 1976, Metallwarenfabrik Zug, at that time a market leader in cookers and ovens, merged with Verzinkerei Zug. Production was consolidated at the present site. This turned the new company into a full-range supplier for the kitchen and laundry room, which soon started to make headlines under the new company name, V-ZUG, with future-looking pioneer work. In 1981, the company changed its name from Verzinkerei Zug Ltd. to V-ZUG Ltd. In order to reinforce and expand its leadership position, V-ZUG regularly rolled out innovations over the coming years that were characterised by cutting-edge technology and cutting-edge design, setting new standards. Time and again, the broad range for the kitchen and laundry room has caused a stir. Cooking has been revolutionised with world exclusives like the GourmetSteam programme and cooking sensors. Dishwashers featuring the SteamFinish function are the only ones to use pure steam to remove all rinse aid residues. Fabric care has also become simpler, gentler and more convenient thanks to innovative developments like Steam anti-crease. In its anniversary year, V-ZUG is rolling out a washing machine featuring heat pump technology and achieving a world record in terms of energy efficiency.

Virtual homepage covers the history of V-ZUG
To celebrate its 100th birthday, V-ZUG is launching an innovative anniversary website together with an attractive competition. The social and corporate evolution is illustrated by many pictures, products and videos. To find out more, visit: www.happybirthdayvzug.com