V-ZUG uses cookies on its website. Cookies are a widespread technique that allocates an identification to the browser of the user of a website which the user saves and shows upon request. On the one hand, V-ZUG uses session cookies which are automatically erased when the user closes the website and which enable the server to establish a stable connection to the user (so that the content of a shopping basket is not lost, for example) for as long as the user browses on the website. On the other hand, it may use permanent cookies which are only erased after a period defined per website (e.g. two years after the last visit). Permanent cookies allow the saving of certain settings (e.g. language) for multiple sessions or allow for an automated log-in. Cookies that are not absolutely necessary for the correct operation of the website are only processed in compliance with the applicable mandatory provisions or where necessary with the consent of the data subject (cf. Section I, para. 8). The user may block the application of cookies on his browser or delete cookies there which may, however, impair use of the website.
Should V-ZUG place a third-party advertisement on the website (e.g. banners) or intend to place its own advertisement on the website of a third party, cookies from companies specializing in the use of such advertisements may be used. V-ZUG will not disclose personal data to such companies, i.e. they only place a permanent cookie with users of the website in order to recognize users and do so in the sole interest of V-ZUG. This allows V-ZUG to place targeted advertisements for these individuals on external websites. V-ZUG will not disclose personal data to the operators of external websites.
V-ZUG may use PIWIK (https://piwik.org), Google Analytics or similar services on its website. These applications are third-party services which allow V-ZUG to measure and analyse the use of its website. The provider of these services may be located in any country worldwide (in the case of Google Analytics which is operated by Google Inc. it is the USA, www.google.com). The service provider uses permanent cookies for these applications. V-ZUG will not disclose any personal data to the service provider (who will also not save any IP addresses). The service provider may, however, monitor the use of the website by the user and combine this data with data from other websites monitored by the same service provider which the user has visited, and use these findings for its own benefits (e.g. control of advertisement). If the user who has registered with the service provider himself, the service provider is able to determine their identity. In this case, the processing of personal data will be the service provider's responsibility and data shall be processed according to the data protection policies of the service provider. The service provider will provide data on the use of the website to V-ZUG.
V-ZUG may integrate and use various services on its websites for the purpose of displaying targeted advertising (remarketing/retargeting) and measuring the success of advertising campaigns (conversion tracking). These technologies help V-ZUG to analyse the behaviour of website visitors and to design websites that are user-friendly and effective by displaying personalised advertising and evaluating the effectiveness of marketing measures. The default settings of the V-ZUG websites are configured so that all integrated remarketing technologies are deactivated by default. Activation only takes place within the framework of the applicable legal regulations and, if necessary, with the consent of the person concerned. If a visitor to the V-ZUG website is redirected to a service provider's website after interacting with an activated technology, the data protection provisions of the respective service provider apply. In this case, once the relevant technology has been activated, a direct connection is established between the visitor's browser and the service provider's server. Among other things, the service provider receives the visitor's IP address and information that the V-ZUG website has been accessed. If the visitor is logged into the service provider's user account at the same time, the service provider can assign the information to the individual user profile and use it for its own purposes. V-ZUG may use the technologies of the following service providers: Google Ads / Google Remarketing from Google LLC, USA, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Further information is available at https://policies.google.com/technologies/ads, and settings can be adjusted at: https://adssettings.google.com; Meta Ads (formerly Facebook Ads) from Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. Further information at: https://www.facebook.com/privacy/policy/, adjustment of settings at: https://www.facebook.com/adpreferences/ad_settings/; LinkedIn Ads & Insight Tag from LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Further information at https://www.linkedin.com/legal/privacy-policy, adjustment of settings at: https://www.linkedin.com/psettings/advertising; Microsoft Advertising & UET Tag from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Further information at: https://privacy.microsoft.com/de-de/privacystatement, adjustment of settings at: https://account.microsoft.com/privacy/ad-settings/; Pinterest Ads & Conversion Tag from Pinterest Inc., 505 Brannan Street, San Francisco, CA 94107, USA. Further information at https://policy.pinterest.com/de/privacy-policy, adjustment of settings at: https://www.pinterest.com/settings/privacy; TikTok Pixel from TikTok Pte. Ltd., 1 Keong Saik Road, Singapore 089109, Singapore. Further information at: https://www.tiktok.com/legal/privacy-policy, adjustment of settings at: https://www.tiktok.com/settings/ads.
In addition, V-ZUG may use plug-ins (also add-ons) from social media networks such as Facebook, Twitter, WhatsApp, LinkedIn, YouTube, Google+, Google Maps, Pinterest, Instagram or from business partners on its websites or integrate RSS feeds or graphics from other websites. In the default settings of the website, plug-ins and other embedded third-party technologies are deactivated. The user can thus choose when to activate them. Should the user do so, the social media and other third party service providers are able to establish a direct connection to the user during his visit to the website, which allows the provider to be aware of the user's visit and may analyse the respective information. The subsequent processing of the personal data will be conducted in the responsibility of the provider and according to his data protection policies. The provider of the respective social media offering will not disclose any information to V-ZUG.