From Switzerland. For your home.

The success of a meal hinges on the quality and freshness of its ingredients. V-ZUG’s Supreme Line ensures perfect food preservation, combining elegant aesthetics with generous space and high-quality materials.

Sophie Dries sees beauty in imperfection — in the raw edge of a surface, the quiet traces of time, the tension between opulence and the everyday. In her eyes, design isn’t about perfection but discovery, contradiction, and play. Here, she shares why design should always leave room for surprise.

If V-ZUG looks like V-ZUG, much of the credit goes to Martin von Freeden, the designer behind the distinctive look and feel of many products, most notably the iconic Excellence Line. Born in Argentina and now based in Zug, he leads a team of industrial designers and UX specialists, with a clear vision of what design means for the company — and he’s not afraid to define beauty as a function.

One of the most influential designers of our time joins forces with an iconic design magazine to present a unique vision of the home. This year’s Elle Decor Italia exhibition at Palazzo Bovara, a longstanding highlight of Milan Design Week, is curated by Patricia Urquiola.

Banquet Echoes is an inspirational, multi-sensory installation and performance conceived by renowned designer and architect Elisa Ossino.

Highly acclaimed for his innovative culinary artistry, Swiss three-star chef Andreas Caminada is not just a culinary artist but also an explorer.