The Swiss people trust brands that get involved – V-ZUG AG in first place
The “Most Trusted Brands” study
Brands that champion society and the environment are preferred by consumers – the brand classics also enjoy great trust.
Each year, “Reader's Digest” conducts a survey across Europe on the most trustworthy brands in 16 European countries, canvassing 33,000 people. The Swiss consumers prefer brands that are actively committed to social concerns.
V-ZUG – the “green” winner 2011
The world of brands is in motion. Image values are strongly influenced by factors like environmental protection and sustainability. The study continually takes up topical connections in the brand and marketing landscape. For the 3rd time, V-ZUG AG was able to take the lead among all kitchen and electrical appliance brands, and was named as the brand with the best reputation on the topic of environmental protection. ZUG assumes a leading position in the category of most trustworthy brand. Trust remains the only sustainable basis for brand success.
We are delighted about this great distinction. What particularly makes us proud is that our consistent and ambitious aspiration for quality is recognised and valued by consumers. This result deserves thanks and appreciation, but at the same time signifies a challenge and incentive for V-ZUG AG to speak up responsibly and effectively in the future as well in order to continue to remain a favourite of consumers.
Head of Public Relations
Tel. 041 767 68 68
Fax 041 767 98 68
E-mail: [email protected]