Gabriel Castelló Pinyon on the V-ZUG Studios | V-ZUG Türkiye
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Gabriel Castelló Pinyon on the V-ZUG Studios

Fırın ve şarap dolabı gibi ankastre cihazlarla modern bir tasarıma sahip minimalist mutfak.

In the middle of a retail revolution, physical showrooms are still a thing. This is why, in an increasingly digital world, V-ZUG commits to real life through the V-ZUG Studio – a place to experience the brand, interact with the products, and have inspiring conversations on food, design and new ways of living. We spoke with Gabriel Castelló Pinyon, Global Interior Art Director of V-ZUG.

Modern bir odada tasarım desenleri ve malzemeleriyle masada oturan kişi.

In the last few years, V-ZUG has opened or redesigned its showrooms in Europe, Asia and Australia. At the heart of this strategy lies the V-ZUG Studio – designed and brought to life by Gabriel Castelló Pinyon - a place dedicated to experiencing the brand.

«In a V-ZUG Studio, the product remains the protagonist; the focus just shifts from the appliance to the perfect integration between the appliance and the space». Gabriel Castelló Pinyon

Integration is one of the key concepts also on another level. Since the cities that host a V-ZUG Studio are very different from each other, every V-ZUG Studio is unique: while the Paris Studio is reminiscent of a classic Haussmanian flat, the London one is dark and conveys a powerful vibe while the Milan Studio reflects the refined and timeless aesthetics of an international capital of design. The interior design plays a key role in this creative process.

What unifies the Studios all over the world is V-ZUG’s touch. «Every studio has clean and minimal lines» explains Castelló Pinyon. «It is humble and low key, as Swiss design. We put extra attention on furniture, selecting the best pieces by designers with whom we share a vision and values – like John Pawson, the Bouroullec brothers, and Patricia Urquiola, just to name a few».

Koyu renk mobilyalara sahip modern ve şık bir oturma odasında minimalist buzdolabı.

V-ZUG Studio Berlin

Based on one of the most prominent streets of the world, the Kurfürstendamm, the V-ZUG Studio Berlin is marked by bold structures and light and dark contrasts. The interior was inspired by Berlin nightclubs.

Minimalist tasarıma sahip şık bir mutfakta modern fırın.

V-ZUG Studio Vienna

Inside the Vienna V-ZUG Studio, located in the art district, the colours are bright and everything looks sleek, just like inside an art gallery.

Uzun mutfak adası ve beyaz tasarımı ile modern minimalist mutfak

V-ZUG Studio Sydney

Down under, the V-ZUG Studio is in a century-old building in the design district of Surry Hills. Inside it, concrete walls and details add a rough touch, perfectly aligned to the easy vibes of this city overlooking the ocean.

Yemek masası ve minimalist mobilyalar içeren modern mutfak

V-ZUG Studio Hamburg

Just a stone’s throw away from the inner alster and the Speicherstadt, the interior of the V-ZUG Studio Hamburg truly reflects the spirit of the city: Hanseatic understatement meets timeless elegance.

Ankastre fırınlar ve minimalist mobilyalar içeren modern mutfak

Minimalist tasarım

Tasarım anlayışımız, olmazsa olmaz özelliklere odaklanmak üzerine kuruludur. Kaliteden, malzemeden ve sürdürülebilirlikten ödün vermeyiz.
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Arka planda ağaçlar ve geniş bir manzara bulunan bir zeytinlikte sohbet eden iki kişi.

V-ZUG size ilham versin.

Tasarımcıları, şefleri ve yemek uzmanlarını tanıyın. Onları nelerin motive ettiğini öğrenin. Hikâyelerinden ve tariflerinden ilham alın.
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