Swissbau 2020

Strong roots

Swissbau is one of Europe’s largest construction fairs and is strongly rooted in Switzerland. As are we – our quality, precision and innovation have enabled us to reinforce and develop our roots in the heart of Switzerland.

At Swissbau 2020, we would like to invite you to merge the past with the future and experience a selection of highlights from our dishwashing, cooling, cooking and laundry ranges.

Unable to attend? We’ll be reporting daily from the fair. Follow our posts on this page and on Facebook.

Creative minds

An immersive realm with space to meet up, designed with careful consideration and featuring sophisticated natural materials, a homely atmosphere and a sustainable overall concept: that's what V–ZUG has created for Swissbau 2020.

But what is needed to create a thoroughly sophisticated customer experience? In our latest blog post, we take a look behind the scenes. Benjamin Baumli, Head of Exhibitions & Stores, explains more about the initial conceptual thinking, and about working together with the interior design agency COCC.

Under Construction

For the past few days, our Exhibitions & Stores team has been transforming our brand’s concept into a tangible experience.

The construction of our trade fair stand is now in full swing. Beni Baumli sums it up: «For our new stand, we are using natural materials in earthy tones that perfectly convey the theme of “roots”. »

In the video, you can follow our team’s progress and take a look behind the scenes.

Sustainable concept

It’s an issue that is close to our hearts: 95% of the materials used to create our stand will be reused once the trade fair is over. Ensuring a sustainable presence at Swissbau marks a further milestone for V-ZUG.

Find out more in the video.

Final spurt

Before Swissbau 2020 opens its doors, there are still a few things left to do: fitting appliances, installing lighting and – of course – setting up the restaurant.

Benjamin Baumli tells us about the last-minute preparations needed to ensure that the trade fair gets off to a successful start.

The fair has begun!

Swissbau 2020 has opened its doors. In our brand experience on the theme of roots, you can discover and be inspired by the various innovations in our dishwashing, cooling, cooking and laundry ranges. Check out the first impressions in the video.

Swissbau Blog - enquired

Roland Graf, Head Marketing Switzerland V-ZUG AG in an interview with the Swissbau editorial team.


Read now!

New products for 2020

Perfectly showcased: with their design, functionality and convenience, our product highlights are enthralling visitors to the Swissbau trade fair in Basel.

Our team is presenting the practical advantages of the latest features – from OptiLift to GuidedCooking – and offering insights into our range.

Explore our innovative universe in the video.

Statements about the focus topic

Our theme at this year’s Swissbau is: roots.

But what does this mean for V-ZUG as a Swiss company and how is it reflected in our brand experience?

Discover our reflections in the latest Swissbau video. 

Design and sustainability

Earthy colours, classy materials such as wood and stone and an individual, corporate air:

find out more about how our brand experience combines design and sustainability in a unique concept.

Here are a few statements straight from Swissbau…

Moments that last

Enjoyment, emotions and a strong team:

we interpreted the theme of “Roots” creatively, combined it with proven programmes, and provided unforgettable moments of pleasure at Swissbau 2020 in a culinary sense, too.

A fantastic event!

Numerous visitors, delicious creations and lasting memories: we enjoyed great success and many wonderful moments at the 2020 Swissbau trade fair.

Take a look back at the fair in our latest video.