Inspirations. Pathways into the future through design, food, architecture and art. | V-ZUG Australia

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Inspirations. Pathways into the future through design, food, architecture and art.

Person sits at a green marble table in an elegant room with books and wooden details.

Beyond perfection: Sophie Dries on beauty, craft and playfulness

Sophie Dries sees beauty in imperfection – in the raw edge of a surface, the quiet traces of time, the tension between opulence and the everyday. In her eyes, design isn’t about perfection but discovery, contradiction and play. Here, she shares why design should always leave room for surprise.

Design and architecture

Inspiring personalities from the world of architecture, design and art discuss the future of spaces and objects in a fast-paced and ever-changing world.

Modern building with curved shapes and a white façade on a green meadow.

The space between the icons

One of the first museums dedicated exclusively to design, the Vitra Design Museum is located on a campus dotted with architectural wonders and houses 20,000 pieces by some of the world’s masters in the discipline.

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Modern kitchen with extractor fan and gray stone worktop

The Kitchen Paper

David Meagher, managing editor of the architecture and design publication The Local Project and one of Australia’s most experienced premium lifestyle editors, shares his insights on the trends shaping our kitchens today – and how these choices reflect broader societal shifts.

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Storage with stacked natural stone slabs in front of a metal wall

Henry Timi, a radical style

Henry Timi is the mind behind one of the most enigmatic yet influential brands in the Italian creative scene: the eponymous HENRYTIMI. As an artist and craftsman with a radical style, he is a devotee of raw materials and a lover of beauty.

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Person sits at a green marble table in an elegant room with books and wooden details.

Beyond perfection: Sophie Dries on beauty, craft and playfulness

Sophie Dries sees beauty in imperfection – in the raw edge of a surface, the quiet traces of time, the tension between opulence and the everyday. In her eyes, design isn’t about perfection but discovery, contradiction and play. Here, she shares why design should always leave room for surprise.

Read more
Person with glass object in front of light curtain

Creating timelessness: Martin von Freeden on the design of V-ZUG

If V-ZUG looks like V-ZUG, much of the credit goes to Martin von Freeden, the designer behind the distinctive look and feel of many products, most notably the iconic Excellence Line. Born in Argentina and now based in Zug, he leads a team of industrial designers and UX specialists, with a clear vision of what design means for the company – and he’s not afraid to define beauty as function.

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Modern kitchen with central hob and dark, luxurious design.

Patricia Urquiola, design as alchemy

One of the most influential designers of our time joins forces with an iconic design magazine to present a unique vision of the home. This year’s Elle Decor Italia exhibition at Palazzo Bovara, a longstanding highlight of Milan Design Week, is curated by Patricia Urquiola.

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Person at the table with design patterns and materials in a modern room.

Gabriel Castelló Pinyon on the V-ZUG Studios

Amidst a retail revolution, physical showrooms persist. This is why, despite our increasingly digital world, V-ZUG is committed to real life with the V-ZUG Studio – a place to experience the brand, interact with the products and have inspiring conversations on food, design and new ways of living. We spoke with Gabriel Castelló Pinyon, Global Interior Art Director at V-ZUG.
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Minimalist dining room with large table and natural light

A design story by Elisa Ossino: V-ZUG Studio Milano

An artful fusion of innovative technology and natural materials. Elisa Ossino’s vision for the new V-ZUG Studio Milano is inspired by poetic simplicity and the collaboration with artist and artisan HENRYTIMI.
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Modern kitchen with built-in oven and stone worktop in a minimalist design

Interview with Valerio Olgiati

The renowned Swiss architect, Valerio Olgiati, spends winters in Flims (GR, Switzerland) and summers in his “Villa Além” in the Portuguese region of Alentejo. In this interview, he explains what has led to his architecture becoming more radical.
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Interior with artwork, modern design objects and natural light

In the studio with Elisa Ossino

Elisa Ossino speaks about her vision, transforming reality and cultural contaminations. A portrait.
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Minimalist design with black coat in front of a geometric wall

HENRYTIMI's pure shades

HENRYTIMI is an Italian company named after its creator, Henry Timi: a celebrated artist and craftsman, and advocate for “art interiors”.
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Explore with us the exciting world of the V-ZUG news. Through the work of architects, designers, chefs, artists and entrepreneurs, we explore pathways into the future. Let yourself be inspired by the beauty in every detail - from the latest product news and event impressions to exciting stories with interesting personalities.

Kitchen Talks

Acclaimed chefs talk about their views on the role of food in our society now and in the future. They share their own culinary journey and reveal the recipes they love to cook at home.

Shared Inspiration

In a world that needs purpose and connection more than ever, we share comforting recipes, meaningful insights from personal encounters and inspiring discussions around innovation, technology, values and skills, food and rituals.