Inspirations. Pathways into the future through design, food, architecture and art.

Design and architecture

Inspiring personalities from the world of architecture, design and art discuss the future of spaces and objects in a fast-paced and ever-changing world.

During Milan Design Week 2023, V-ZUG and Monocle hosted a series of intimate conversations on the future of design and production. Headlined by top names in the design industry, the V-ZUG x Monocle Talk series unpacks how we can improve quality of life through circularity.

With Milan Design Week 2023 coming to a close, we asked Martin, our V-ZUG Head of Corporate Design and Gabriel, our Global Interior Art Director to share their personal highlights with us.

Elisa Ossino and Stefano Roveda curated an interactive art installation exploring the concept of circularity. On show at V-ZUG’s soon-to-open studio in the heart of Milan, the experiential artwork is inspired by the 65th anniversary of the brand’s iconic Adora washing machine. It represents the company's relentless activities to achieve a truly circular economy.

The renowned Swiss architect, Valerio Olgiati, spends winters in Flims (GR, Switzerland) and summers in his “Villa Além” in the Portuguese region of Alentejo. In this interview, he explains what has led to his architecture becoming more radical.

V-ZUG’s TechCluster Zug epitomises contemporary urban manufacturing rooted in the past.

Kitchen Talks

Acclaimed chefs talk about their views on the role of food in our society now and in the future. They share their own culinary journey and reveal the recipes they love to cook at home.

Switzerland’s top chef Tanja Grandits is convinced that to have excellent ideas, you need the freedom to think of them and the opportunity to develop without being put under pressure.

Andreas Caminada is one of the internationally best-known Swiss chefs. He achieves excellence by focusing on his strengths.

Qualified software engineer Zineb “Zizi” Hattab exploded onto the gastro scene in 2020 with her vegan restaurant KLE in Zurich. The career changer recognised early on that her true passion was creating delicious food.

Shared Inspiration

In a world that needs purpose more than ever, we curate meaningful stories through the work of writers, photographers and artists.

In Dominik Hartmann's kitchen

30 years old, 17 Gault Millau points, 2 Michelin stars: These are the lucky numbers of Dominik Hartmann, child prodigy of the new Swiss fine-dining scene.

Sandra Stöckli's path to victory

In August 2022, Sandra Stöckli won the overall World Cup in paracycling. And that is just the most recent podium in a career that started more by fate than by choice.

A forest is growing

A project that is only a small part of a larger sustainability strategy set to reduce emissions by 80% within 2030.

Anne-Sophie Pic, the spirit of a dish

An aura of exception surrounds ten-time Michelin-starred chef Anne-Sophie Pic. But this self-taught chef can also reveal her fun and humble side, especially when she admits with a smile that she hasn’t always been able to cook like she can now.