Timeless design | V-ZUG Ltd.
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Timeless design

We believe that the aesthetic of an object should be as long-lasting as its quality. Anchored in minimalism, our design is understated and elegant. Intrinsically Swiss.

Our design language is reduced to the essentials. It makes no compromise in quality, materials and sustainability. The user interaction with the products is carefully crafted to be as intuitive as possible, building an emotional connection to our products.

  • Durable aesthetics

    Our appliances are built to last. Their surroundings however change according to the times and the tastes of their owners. Our integrative design allows our products to stand the test of time and live on elegantly in their changing environment.

  • Elegant integration

    V-ZUG’s appliances are refined to their essential elements, reflecting a design philosophy that is as minimalist as possible. Integrating elegantly into modern open-plan kitchens, they lend spaciousness and lightness to the room.

  • Carefully selected materials

    High-quality workmanship and the use of carefully selected materials make for durable products and an uncompromising user experience. Our products feature steel, aluminium and glass elements that provide both haptic and aesthetic pleasure with every use.

  • Haptic experience

    Our appliances are used daily in homes across the world. We work hard to make every interaction with our products pleasant. From the feeling of opening a door, the quietness of a silent operation or the quality of the materials to the touch.

  • Emotional interfaces

    Designing a product doesn’t just involve the technical aspects, but also takes into account both tactile interaction and user enjoyment. For example, Excellence Line appliances can be customized according to the user’s preferences, for an experience that is beyond personal.

  • Instinctive usage

    Simplicity is the most difficult thing to achieve. Industrial design and user experience interfaces combine to make sure that operating the appliances becomes second nature, so that our products become a complete, integral part of home life. The Excellence Line features the innovative CircleSlider. The matte slider, engraved into the glass of the touch display, enables precise control of the appliance and combines the best of the digital world and the classic dial usage.

  • Perfectly integrated into any kitchen

    The minimal design of the Excellence Line appliances integrates seamlessly into kitchens, providing a subtle presence with their aesthetics while offering the flexibility of style to work in any interior design setting from a modern loft to a Victorian terrace.

  • Quiet, but stated

    Several design details, such as our quiet aesthetics or the use of mirrored surfaces in different colours, enable this seamless integration. Yet, we are not too quiet. Our signature features, such as our Circle Slider or our Excellence Line handles provide the right sense of presence between an integrated look and the permanence of qualitative and beautiful objects in the kitchen.

  • Design, where the cycle begins

    For us, a sustainable product begins with its design. It is at this early stage that we have the most influence on its life-long sustainability. Through design, we focus on durability, repairability and recyclability of the appliances.

  • Pure materials for optimum recyclability

    Pure materials are easier to recycle. Easy-to-separate components and pure materials facilitate dismantling and optimize the chances of recycling appliances.

Where design meets innovation

Design talks

Man next to a modern oven in a dark environment

A joy to use. Kevin Perlinger explains V-ZUG’s approach to User Experience Design

Since joining V-ZUG’s Design Team in 2018, Kevin Perlinger has focused on ensuring the brand's appliances offer ease and joy of use– an aspect of design just as essential as aesthetics, yet often invisible.
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Modern interior of a design studio with creative materials and furniture.

Anything but ordinary. The V-ZUG design, according to Martin von Freeden

As V-ZUG's Head of Corporate Design, Martin von Freeden has a clear idea of what design means for the company. By drawing on timeless aesthetics and forging emotional connections, V-ZUG appliances embody a distinct sense of beauty and performance.
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Person at the table with design patterns and materials in a modern room.

Gabriel Castelló Pinyon on the V-ZUG Studios

In the middle of a retail revolution, physical showrooms are still a thing. This is why, in an increasingly digital world, V-ZUG commits to real life through the V-ZUG Studio – a place to experience the brand, interact with the products, and have inspiring conversations on food, design and new ways of living. We spoke with Gabriel Castelló Pinyon, Global Interior Art Director of V-ZUG.
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Modern kitchen with central marble cooking island and elegant furnishings

Experience our design

Convince yourself in one of our studios of the intuitive interaction with our products and create a connection to the beautiful materials and the stunning design.
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Steel coils in a modern warehouse with an industrial design and efficient organization.

Swiss by origin

Born in Zug in 1913, this is where we design, create and manufacture products that bring simplicity to your home and inspiration to your kitchen.
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Panoramic view of Lake Zug and the green landscape with a cloudy sky.

Sustainable future

We see it as the driving force in the development of our products, the services we provide, how we manufacture and contribute to a future-fit society.
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