Inspiring personalities from the world of architecture, design and art discuss the future of spaces and objects in a fast-paced and ever-changing world.
Shared Inspiration
In a world that needs purpose and connection more than ever, we share comforting recipes, meaningful insights from personal encounters and inspiring discussions around innovation, technology, values and skills, food and rituals.
V-ZUG at Milan Design Week 2025 - the flavours
For this year’s Milan Design Week, a sculptural dining table conceived by Elisa Ossino sets the stage for carefully plated culinary delights offered by V-ZUG’s Gourmet Academy. Delicate bites reveal how pairing contrasting textures or bold flavors can transform ordinary ingredients into an extraordinary experience.
It’s not often that you visit a company and are welcomed by the aroma of a freshly baked pie. But at V-ZUG headquarters this is a common occurrence if you have the chance to step into the Gourmet Academy, where the in-house team of chefs tests products, demonstrates to the customers how to use them, or prepares for the next event.
The season of joy is just around the corner – and anticipation is growing at spending time with our nearest and dearest and indulging in a few tasty treats. These new recipes for festive beverages and light bites range from traditional classics to creative new interpretations. Offering a taste sensation with every sip or bite, these creations are sure to put a smile on the face of those closest to you during the holiday season.
The growing awareness of sustainability, biodiversity, and the circular economy is transforming our environment. Designers, developers, architects, and other key players are increasingly faced with the challenge of creating spaces that contribute to both human wellbeing and ecological health. The central question is: How can a regenerative mindset spark innovation and drive positive change?
Creativity, agility, leadership, teamwork: these soft skills are often hailed as the keys to success in today’s marketplace. Yet, it’s when the abstract becomes tangible that a manufacturing company begins to thrive. A selection of objects and production tools found at V-ZUG’s headquarters, dating back from different eras of its history, remind us that ideas must take shape in order to become facts.
This year marks 111 years since V-ZUG’s foundation. To celebrate this unique anniversary, we’ve decided to prepare a special menu, collaboratively created by some of the most inspiring Swiss chefs and influenced by our country’s heritage.
With Milan Design Week 2023 coming to a close, we asked Martin, our V-ZUG Head of Corporate Design and Gabriel, our Global Interior Art Director to share their personal highlights with us.
Fluxus – an installation by Elisa Ossino and Stefano Roveda
Elisa Ossino and Stefano Roveda curated an interactive art installation exploring the concept of circularity. On show at V-ZUG’s soon-to-open studio in the heart of Milan, the experiential artwork is inspired by the 65th anniversary of the brand’s iconic Adora washing machine. It represents the company's relentless activities to achieve a truly circular economy.
