Company profile

For more than 100 years, we at V-ZUG have made it our mission to make everyday life easier through our high-quality, innovative household appliances. Whether they are cooking, washing dishes or doing laundry, people who expect their appliances to deliver more than just the basics need look no further than V-ZUG. As the Swiss market leader, we live by Swiss values – and make it possible for people all over the world to experience these with simple, individual solutions that provide lifelong inspiration and delight. This is what we mean by “Swiss perfection for your home”.

Destined for greatness in Switzerland
Switzerland is a nation of inventors, the country of precision watches and the home of world-famous chocolate. At the centre of all this is the vibrant and prosperous economic region of Zug. Our roots lie here, at the very heart of Switzerland – both from an ideological point of view as well as a geographical one. Over the course of our 100-year history, the distinctive features of our country have merged with the ideals of our company. To this very day, we still display this pride in our heritage in our company name. The “V” stands for our history as a galvanising plant (Verzinkerei in German) and “ZUG” for our commitment to the Zug region and to Switzerland.

At home anywhere in the world
Nowadays, people all over the world value the innovative strength so closely associated with Switzerland, the high level of precision we deliver and the outstanding quality of our premium products. A few years ago, we decided to reach beyond our national borders and make our high-quality household appliances available all over the world. Since then, we have gained ground in selected markets and are providing discerning customers with a choice range of premium products and excellent service.

V-ZUG is building for the future
Our location in Switzerland continues to play a key role: in order to ensure the continued success of our research, development and production here, we are making our workplace fit for the future. By 2033, there will be an entirely new neighbourhood on our grounds, which will strengthen the company, the industrial location of Zug and Switzerland as a manufacturing base. The first results are already visible in the new Mistral production hall, which has been in operation since the end of 2016, and the new Zephyr Hangar production building, the first part of which was also completed and put into operation at the end of 2019.

Craftsmanship of the Future

A small industrial revolution is under way in Switzerland. At the heart of it all is a technology cluster that is redefining production – and preparing for an international future. In collaboration with the newspaper Frankfurter Allgemeine Zeitung (F.A.Z.), the “Craftsmanship of the Future” series, which comprises three stories, came about.

As part of the “Craftsmanship of the Future” series, F.A.Z. spent two days visiting our headquarters in Zug. In the first part, Peter Spirig, CEO of V-ZUG Ltd, describes how the company is reorganizing the site in Zug to become a technology cluster and why this step is important and the right thing to do.
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In the second part of the F.A.Z. “Craftsmanship of the Future” series, Chief International Officer Alberto Bertoz talks about the international expansion of V-ZUG, the challenges this involves and why emotional experiences are an essential part of any brand.  
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Intuitive operation in partnership with maximum complexity. In the third part of the F.A.Z. “Craftsmanship of the Future” series, our Chief Technology Officer Stephan Keller discusses the development of devices intelligent enough to predict user behaviour: “When you’re pleasantly surprised to find the device is displaying exactly the function you were planning to use, then our job here is done.” 
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