In accordance with applicable law, V-ZUG may process business partner data namely for, but not limited to, the following purposes:
In connection with products and services offered, conclusion of contracts (in particular purchases and sales of products and services), execution of contracts (in particular purchase and supply agreements and contracts regarding participation in customer programmes and events) or other business relationships, maintenance and development of relations with business partners and shareholders or other beneficiaries or prospective shareholders of V-ZUG Holding Ltd (in particular invitations to and staging of events, activities and campaigns on behalf of and with business partners), communication, customer service and support (in particular orders and enquiries), marketing, promotion and advertising activities (including newsletters and promotions);
Management of the users and visitors of the website and other activities in which business partners participate; operation and enhancement of the website (including the provision of functions that require identifiers or other personal data) and further IT systems, identity verifications;
Quality control, market research, enhancement of products and services, creation of statistics, budgets, records and management information as well as further reports on business partners, transactions and activities, offers and other commercial aspects of V-ZUG for the purposes of company management and development of the company, its range of products and services, its activities and project management;
protection of business partners, employees and other individuals and protection of data, secrets and assets of and entrusted to V-ZUG, security of systems and premises of V-ZUG;
compliance with legal and regulatory requirements (in particular company law and stock exchange law and rules, ad hoc information etc.) and internal rules of V-ZUG, pursuit and enforcement of various rights, defence against legal claims, litigation, complaints, combating fraud and abusive conduct, engaging in legal investigations and proceedings and responding to enquiries from public authorities;
sale or acquisition of business divisions, companies or parts of companies and other corporate transactions and the transfer of business partner data associated therewith;
for other purposes as far as a legal obligation requires processing and such processing was evident from the circumstances or indicated at the time of the collection;
(collectively the “purpose of processing”).
V-ZUG uses the business partner data for the purpose of processing based on the following legal grounds:
performance of contracts;
compliance with legal obligations of V-ZUG;
consent of the business partner (only insofar as the processing is based on a specific query from V-ZUG and can be withdrawn by the business partner at any time, namely the receipt of newsletters for which the client has registered);
legitimate interests of V-ZUG, including but not limited to
purchase and shipment of products and services, also in connection with individuals who are not direct contractual partners (e.g. individuals receiving gifts);
carrying out advertisement and marketing activities;
efficient and effective customer support, maintenance of contacts and other communication with business partners outside of the processing of contracts;
understanding customer behaviour, activities and needs, market research;
efficient and effective improvement of existing products and services and development of new products and services;
efficient and effective protection of business partners and other individuals as well as protection of data, secrets and assets of or entrusted to V-ZUG, security of systems and premises of V-ZUG;
maintenance and secure, efficient and effective organization of business operations including a secure, efficient and effective operation and successful further development of the website and other IT systems;
reasonable corporate governance and development;
successful sale and acquisition of business units, companies or parts of companies and other corporate transactions;
compliance with legal and regulatory requirements and internal rules of V-ZUG;
concerns regarding the prevention of fraud, offences and crimes as well as investigation in connection with such offences and other improper conduct, handling of legal claims and actions against V-ZUG, cooperation in legal proceedings and with public authorities as well as the prosecution, exercise of and defence against legal actions.
Where applicable data protection laws permit, V-ZUG may process the data of registered and non-registered website visitors for the purposes of maintaining and developing the website (including the provision of functions that require identifiers or other personal data), for statistical analysis regarding the use of the website as well as for combating abusive conduct, for purposes of legal investigations or proceedings and for responding to enquiries from public authorities. The visitor data shall be processed in accordance with the principles set out for business partner data above.
All the purposes of processing shall be applicable for the whole of the V-ZUG Group, i.e. not only for the company which initially collected the personal data. All personal data of business partners is collected for the purposes of all V-ZUG companies.
Personal data is only processed or used for purposes other than those for which the personal data was collected in compliance with the applicable mandatory provisions or where necessary with the consent of the data subject.