V-ZUG Stories and Inspiration

Design and architecture

Inspiring personalities from the world of architecture, design and art discuss the future of spaces and objects in a fast-paced and ever-changing world.

One of the most influential designers of our time joins forces with an iconic design magazine to present a unique vision of the home. This year’s Elle Decor Italia exhibition at Palazzo Bovara, a longstanding highlight of Milan Design Week, is curated by Patricia Urquiola.

In the middle of a retail revolution, physical showrooms are still a thing. This is why, in an increasingly digital world, V-ZUG commits to real life through the V-ZUG Studio – a place to experience the brand, interact with the products, and have inspiring conversations on food, design and new ways of living. We spoke with Gabriel Castelló Pinyon, Global Interior Art Director of V-ZUG.

An artful fusion of innovative technology and natural materials. Elisa Ossino’s vision for the new V-ZUG Studio Milano is inspired by poetic simplicity and the collaboration with artist and artisan HENRYTIMI.

The renowned Swiss architect, Valerio Olgiati, spends winters in Flims (GR, Switzerland) and summers in his “Villa Além” in the Portuguese region of Alentejo. In this interview, he explains what has led to his architecture becoming more radical.

Elisa Ossino speaks about her vision, transforming reality and cultural contaminations. A portrait.

HENRYTIMI is an Italian company named after its creator, Henry Timi: a celebrated artist and craftsman, and advocate for “art interiors”.

Kitchen Talks

Acclaimed chefs talk about their views on the role of food in our society now and in the future. They share their own culinary journey and reveal the recipes they love to cook at home.

Since taking over the renowned restaurant Stucki in Basel fifteen years ago, Tanja Grandits has earned two Michelin stars with her unmistakable monochrome cuisine. But the monochrome touch is just one aspect of her culinary approach.

Highly acclaimed for his innovative culinary artistry, Swiss three-star chef Andreas Caminada is not just a culinary artist but also an explorer.

For nearly two years now, Mammertsberg – a restaurant with a history spanning more than 100 years – has been run by Silvio Germann, Chef of the Year 2024, and renowned sommelier Giuseppe Lo Vasco. At the spectacular restaurant and hotel, located near Lake Constance, the two have created a culinary oasis and carved out a place themselves at the very top of the Swiss restaurant scene with a masterful combination of exquisite wines and refined dishes.

Andreas Caminada has been a V-ZUG Ambassador for 15 years, and like the Swiss-based manufacturer, he is celebrating an anniversary. In 2024, his legendary Michelin-restaurant, Schloss Schauenstein, turns 20. But Caminada is not nostalgic at all, because for him, the only thing that counts is looking ahead to the future.

30 years old, 17 Gault Millau points, 2 Michelin stars. These are the lucky numbers of Dominik Hartmann, enfant prodige of the new Swiss fine-dining scene.

Famous for his desserts in the shape of flowers and trompe-l’œil fruits, Cedric Grolet is a force to be reckoned with in the world of pâtisserie.

An aura of exception surrounds ten-time Michelin-starred chef Anne-Sophie Pic. But this self-taught chef can also reveal her fun and humble side, especially when she admits with a smile that she hasn’t always been able to cook like she can now.

Zurich-based chef and restaurant owner Zineb “Zizi” Hattab lets us in on her culinary secrets.

Emmanuel Stroobant was 16 when he had ‘a calling’ while working in one of Belgium’s best restaurants, l’Hostellerie Saint-Roch. Despite his plans of becoming a lawyer, he ended up opening a restaurant in Liège and then moved to Australia, Malaysia, and Singapore.

Shared Inspiration

In a world that needs purpose and connection more than ever, we share comforting recipes, meaningful insights from personal encounters and inspiring discussions around innovation, technology, values and skills, food and rituals.

V-ZUG at Milan Design Week 2025

Banquet Echoes is an inspirational, multi-sensory installation and performance conceived by renowned designer and architect Elisa Ossino.

V-ZUG at Milan Design Week 2025 - the flavours

For this year’s Milan Design Week, a sculptural dining table conceived by Elisa Ossino sets the stage for carefully plated culinary delights offered by V-ZUG’s Gourmet Academy. Delicate bites reveal how pairing contrasting textures or bold flavors can transform ordinary ingredients into an extraordinary experience.

The Gourmet Academy

It’s not often that you visit a company and are welcomed by the aroma of a freshly baked pie. But at V-ZUG headquarters this is a common occurrence if you have the chance to step into the Gourmet Academy, where the in-house team of chefs tests products, demonstrates to the customers how to use them, or prepares for the next event.

A fresh take on festive delights

The season of joy is just around the corner – and anticipation is growing at spending time with our nearest and dearest and indulging in a few tasty treats. These new recipes for festive beverages and light bites range from traditional classics to creative new interpretations. Offering a taste sensation with every sip or bite, these creations are sure to put a smile on the face of those closest to you during the holiday season.

Carving a path toward a regenerative future

The growing awareness of sustainability, biodiversity, and the circular economy is transforming our environment. Designers, developers, architects, and other key players are increasingly faced with the challenge of creating spaces that contribute to both human wellbeing and ecological health. The central question is: How can a regenerative mindset spark innovation and drive positive change?

The factory goes vertical

While skyscrapers and high-rises have long existed for living and working, the idea of a vertical factory is less common. Already a pioneer in urban manufacturing, V-ZUG is now launching a six-floor factory: the Zephyr Ost.

The shape of ideas

Creativity, agility, leadership, teamwork: these soft skills are often hailed as the keys to success in today’s marketplace. Yet, it’s when the abstract becomes tangible that a manufacturing company begins to thrive. A selection of objects and production tools found at V-ZUG’s headquarters, dating back from different eras of its history, remind us that ideas must take shape in order to become facts.

A menu to celebrate

This year marks 111 years since V-ZUG’s foundation. To celebrate this unique anniversary, we’ve decided to prepare a special menu, collaboratively created by some of the most inspiring Swiss chefs and influenced by our country’s heritage.

Human-driven automation

Automation is changing the way V-ZUG manufactures its products, but it’s people who still make the difference.

Sandra Stöckli's path to victory

In August 2022, Sandra Stöckli won the overall World Cup in paracycling. And that is just the most recent podium in a career that started more by fate than by choice.

A forest is growing

A project that is only a small part of a larger sustainability strategy set to reduce emissions by 80 % within 2030.

Objects connect

Design creates connections. Feelings beyond form and function. A unique encounter between two women.

The art of hosting

Three people from different walks of life share their experiences of hosting guests post-pandemic.

Where are we going next?

Travel journalist Yolanda Edwards shares her perspective on the ways people discover the world now.

The new era of urban manufacturing

V-ZUG’s TechCluster Zug epitomises contemporary urban manufacturing rooted in the past.

How do you truly commit to circularity?

During Milan Design Week 2023, V-ZUG and Monocle hosted a series of intimate conversations on the future of design and production. Headlined by top names in the design industry, the V-ZUG x Monocle Talk series unpacks how we can improve quality of life through circularity.

Milan Design Week 2023 – a review

With Milan Design Week 2023 coming to a close, we asked Martin, our V-ZUG Head of Corporate Design and Gabriel, our Global Interior Art Director to share their personal highlights with us.

Fluxus – an installation by Elisa Ossino and Stefano Roveda

Elisa Ossino and Stefano Roveda curated an interactive art installation exploring the concept of circularity. On show at V-ZUG’s soon-to-open studio in the heart of Milan, the experiential artwork is inspired by the 65th anniversary of the brand’s iconic Adora washing machine. It represents the company's relentless activities to achieve a truly circular economy.

Kitchen

Textile care

Support

Appliance usage

Stories

Homes

Recipes

Corporate

Why V-ZUG

Jobs and careers

Inspirations. Pathways into the future through design, food, architecture and art.

Andreas Caminada’s culinary journey

Design and architecture

Patricia Urquiola, design as alchemy

Gabriel Castelló Pinyon on the V-ZUG Studios

A design story by Elisa Ossino: V-ZUG Studio Milano

Interview with Valerio Olgiati

In the studio with Elisa Ossino

HENRYTIMI’s pure shades