Sustainability strategy – 2020 sustainability report

Sustainability strategy introduction

Effective work the Sustainability Workforce
We appointed Marcel Niederberger as a dedicated Head of Sustainability in June 2020 so that we could harness sustainability as a driving force of our future viability. He reports directly to the CEO and heads up an interdisciplinary working group – the V-ZUG Sustainability Workforce. This highly motivated team is developing the strategic groundwork, defining focal points and identifying possible projects that will have a very significant, positive impact on society and the environment. 

Key areas
We revised our materiality matrix in 2018 and 2019. We held in-depth interviews with external and internal stakeholders to discuss the issues and assess their relevance. These were used to create our materiality matrix, which forms the basis of our activities. We will revise our materiality matrix once again in 2021 before refining and adopting our strategic goals.

Materiality matrix

Graphic: Materiality Matrix 
We class the relevance of an issue as very high (white zone) for V-ZUG if the internal or external rating is at least 3.25 (> 80% of the maximum rating) on a scale of 1 to 4.

We have consolidated the issues in the materiality matrix into four target visions: ‘Circular products and services’, ‘Employees’, ‘Environment, energy and climate’ and ‘Society and sustainable growth’. These target visions have been agreed upon by the Executive Board and describe V-ZUG’s long-term sustainability vision. 

Impact on the UN Sustainable Development Goals
We are following international standards more and more, and we were one of the first companies in Switzerland to join the Swiss Triple Impact programme in 2020. The programme is dedicated to implementing the United Nation’s sustainable development agenda and the 2030 Agenda in Switzerland. We participated in workshops and surveys to examine in depth which of the 17 Sustainable Development Goals (SDGs) V-ZUG has the biggest impact upon, and the results are crystal clear: we need to work on all SDGs if we are to successfully implement the 2030 Agenda. We can make the biggest difference if we join forces and focus our efforts on the areas in which we as a company have a significant impact.


Graphic: SDG impact analysis
The SDG impact analysis shows in which areas we can make the biggest difference.

In 2021, we will be addressing the SDGs that are most important for us: 7 (affordable and clean energy), 8 (decent work and economic growth), 9 (industry, innovation and infrastructure), 12 (responsible consumption and production) and 13 (climate action). We briefly outline our impact on these SDGs in each of the topic-specific chapters.

“V-ZUG was one of the first companies to join the Swiss Triple Impact programme, and they are truly and deeply committed. I hope V-ZUG will dare to be bolder and publicly commit to a clear vision of sustainability.”

Chantal Calame, Swiss Triple Impact Engagement Lead, B Lab Switzerland