Ms Noël, as of August 2021, you represent Marketing in the V-ZUG Executive Committee as Chief Marketing Officer. What opportunities do you see for the company?
The representation of marketing in the Executive Committee guarantees that our actions are taken with the customer needs and expectations in mind. It supports the company in accelerating the digitisation that will enable V-ZUG to offer better experiences to our customers and business partners. At last but not least, it will allow us to maintain a strong brand equity and continue to strengthen the brand both in Switzerland and internationally.
You have a very exciting CV: you grew up in Brazil, studied in Paris and gained valuable work experience in Paris, Cologne and Basel. What made you come to Zug and become part of a traditional Swiss company?
Although I was happy to discover a new region of Switzerland, my real choice was V-ZUG. I value companies that design and manufacture objects designed to last, with sustainability and longevity in mind. High quality, Swiss made, precision in details, are all attributes that are part of the brand’s DNA for over a century. As to defining V-ZUG as traditional, I would challenge that. So many innovations ahead of their time have been launched by this company, by passionate people always looking into how to bring better products and experiences to their customers. And it is quite international too, I have never had meetings in so many different languages.
What were your first points of contact with V-ZUG and to what extent do you identify yourself with the brand?
When moving to Switzerland, V-ZUG was immediately part of my life. The brand was present all around me: from my own kitchen, to Airbnb flats, to friends’ chalets. I have also realised how much V-ZUG is a beloved brand in Switzerland, with which people associate many happy moments and memories. It is also a trusted brand which people grow old with. The emotional power of the brand, pared with the sustainability and longevity commitment, the close circle of production (Swiss made), and the importance given to employee's well-being make it easy for me to build a strong identification with the brand and the company.