V-ZUG Studio – A place to experience the brand

Мінімалістична кухня з вбудованою побутовою технікою, такою як духовка та винна шафа в сучасному дизайні.

In the middle of a retail revolution, physical showrooms are still a thing. This is why, in an increasingly digital world, V-ZUG commits to real life through the V-ZUG Studio – a place to experience the brand, interact with the products, and have inspiring conversations on food, design and new ways of living. We spoke with Gabriel Castelló Pinyon, Global Interior Art Director of V-ZUG.

Людина за столом з дизайнерськими візерунками та матеріалами в сучасній кімнаті.

In the last few years, V-ZUG has opened or redesigned its showrooms in Europe, Asia and Australia. At the heart of this strategy lies the V-ZUG Studio – designed and brought to life by Gabriel Castelló Pinyon - a place dedicated to experiencing the brand.

«In a V-ZUG Studio, the product remains the protagonist; the focus just shifts from the appliance to the perfect integration between the appliance and the space». Gabriel Castelló Pinyon

Integration is one of the key concepts also on another level. Since the cities that host a V-ZUG Studio are very different from each other, every V-ZUG Studio is unique: while the Paris Studio is reminiscent of a classic Haussmanian flat, the London one is dark and conveys a powerful vibe while the Milan Studio reflects the refined and timeless aesthetics of an international capital of design. The interior design plays a key role in this creative process.

What unifies the Studios all over the world is V-ZUG’s touch. «Every studio has clean and minimal lines» explains Castelló Pinyon. «It is humble and low key, as Swiss design. We put extra attention on furniture, selecting the best pieces by designers with whom we share a vision and values – like John Pawson, the Bouroullec brothers, and Patricia Urquiola, just to name a few».

Based on one of the most prominent streets of the world, the Kurfürstendamm, the V-ZUG Studio Berlin is marked by bold structures and light and dark contrasts. The interior was inspired by Berlin nightclubs.

Inside the Vienna V-ZUG Studio, located in the art district, the colours are bright and everything looks sleek, just like inside an art gallery.

Down under, the V-ZUG Studio is in a century-old building in the design district of Surry Hills. Inside it, concrete walls and details add a rough touch, perfectly aligned to the easy vibes of this city overlooking the ocean.

Just a stone’s throw away from the inner alster and the Speicherstadt, the interior of the V-ZUG Studio Hamburg truly reflects the spirit of the city: Hanseatic understatement meets timeless elegance.

Сучасна кухня з вбудованою духовкою та мінімалістичними меблями

Мінімалістський дизайн

Наша мова дизайну зводиться до найголовнішого. Для нас неможливі компроміси щодо якості, матеріалів та екологічності.

Двоє людей розмовляють в оливковому гаю з деревами та широким пейзажем на задньому плані.

V-ZUG, що надихає вас.

Дізнайтеся про дизайнерів, шеф-поварів і експертів з їжі, про те, що рушить ними, й надихайтеся їхніми історіями й рецептами.

Gabriel Castelló Pinyon on the V-ZUG Studios

V-ZUG Studio Berlin

V-ZUG Studio Vienna

V-ZUG Studio Sydney

V-ZUG Studio Hamburg

Мінімалістський дизайн

V-ZUG, що надихає вас.