Passion for details: V-ZUG’s new advertising campaign

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V-ZUG household appliances are high-quality, modern and reliable. The secret? It lies in the detail. SteamFinish for a sparkling shine, a flexible fridge thanks to MonoFridge, and a choice of drying options with the DualDry. These are details that make the difference – from development and production in Zug through to using the appliance in the customer's home. V-ZUG’s new advertising campaign picks up on these outstanding features and showcases them in a variety of modern settings. The new advertising campaign can be seen on TV, in print media and on various online channels from March 2020. With this realignment of its advertising activities and its guiding principle of “Passion for details”, V-ZUG is breaking new ground in the field of communication: “For the first time, we’re showing who we really are, what makes us special and where all our passion for detail can be found. For this reason, we are focusing on our production facilities in Zug. We are showing how the product is manufactured and how it ultimately inspires customers in their homes,” explains Roland Graf, Head of Global Marketing Services at V-ZUG. With this approach, the Swiss manufacturer is presenting its brands as detail-oriented and sophisticated yet down-to-earth.