The shape of ideas

Creativity, agility, leadership, teamwork: these soft skills are often hailed as the keys to success in today’s marketplace. Yet, it’s when the abstract becomes tangible that a manufacturing company begins to thrive. A selection of objects and production tools found at V-ZUG’s headquarters, dating back from different eras of its history, remind us that ideas must take shape in order to become facts.

  • Bunker Saddle

    V-ZUG’s archive is currently located in an underground space that, back in the 1930s, used to be a bunker. In the event of a power failure, the bunker’s occupants would still be able to operate the air purification system by pedalling on a two-seats stationary bicycle.

  • Metal carafe

    This metal carafe conserved in the ZUGORAMA museum was never mass produced or sold. It was just a sample to show that, among the different operations performed at the factory, V-ZUG also produced beautiful enamelware.

  • Karl’s Hammer

    “I like it very much. When you hit a machine tool component, nothing gets damaged because of the copper on top of it,” says Karl Bircher, 62, a toolmaker who has been working for V-ZUG for 34 years.

  • Production smock

    “I first used it in 1989. At the time, all production employees wore a jacket like this,” says engineer Hilmar Meienberg, 51. Today, V-ZUG employees are not required to wear a smock anymore, but can freely combine the different elements of a clothing kit conceived to both comply with safety requirements and identify them as one team.

  • Circular brush

    There was a time when sporting shiny shoes was extremely important. This circular brush was the central element of an electric shoe-shiner sold by V-ZUG in the 1960s. Now conserved in the ZUGORAMA museum, it is a testimony to the wide range of home appliances that the company used to produce.

  • V-ZUG Eye

    V-ZUG receives many calls every year, from customers who have questions about their appliances. Technicians can check what’s going on by connecting to the customer’s appliance this digital tester called V-ZUG Eye, just like doctors with their stethoscope.

  • Technical drawing

    This technical drawing from 1945 shows a component of a greenhouse watering can, manufactured in a 2.5 and a 4.5-litre version. Now completely digitalised, the V-ZUG’s archive currently contains around 170,000 product specifications and 140,000 drawings such as this one, testimonies to decades of research on metal household accessories and on household appliances.

  • Oven stone

    Coming up with a new, high-performance oven requires years of developing and testing. To avoid wasting expensive food in the process, engineers at V-ZUG’s food engineering department sometimes place a stone like this one in the oven and check how it reacts to different heating conditions.

  • Parisian spoon

    “While cooking, we collect leftovers which can be reused for soups and purees,” says Reto Stefania, 50, an International Demonstrator at V-ZUG’s Gourmet Academy. He uses this Parisian spoon to scoop out the pulp from potatoes, apples, pears, aubergines as well as other fruits and vegetables.

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