高管访谈录:首席人力资源官 Sandra Forster

Woman in business attire in front of a presentation wall with diagrams and graphics

Sandra Forster 自 2020 年 12 月起担任首席人民与文化办公室(CPCO)主任和执行委员会成员。

“如今,企业文化、变革管理、领导力和可持续性等主题需要融入企业的各个方面。各种研究已经明确证明,这些类型的举措可以对业务结果产生积极影响。”

福斯特女士,您于 2020 年底加入 V-ZUG,担任首席人力与文化官(CPCO)。您最喜欢这个职位的哪些方面?

V-ZUG is a traditional company with a strong brand – for me this is an essential foundation that promises great potential. I’m delighted to be a part of this team and to help design a future in which employees enjoy coming to work and remain committed to boosting the company’s success. What motivates me in particular is something that we all have in common:  we create products and services which provide a very concrete sense of purpose for both ourselves and our customers, and we have a strong passion for combining this purpose with great design and excellence.   

Since your arrival, HR has had a seat on the Executive Committee. What kind of opportunities and challenges has this opened up for the company? 

Today, topics such as corporate culture, change management, leadership and sustainability need to be taken into account in all aspects of the business. Various studies have indisputably demonstrated the positive impact these kinds of initiatives can have on business results. With the expertise and additional "people & culture" perspective gained, the Executive Committee can make its strategic decisions in a more nuanced manner and with an integrated view of the business and the normative framework conditions. An ongoing challenge here is how to demonstrate the direct and indirect benefit in a tangible way, for example via relevant key indicators or surveys.

What do you stand for personally and in your role as an Executive Committee member? In other words, what are your core values? 

In my view, teamwork, fairness and authenticity are particularly important values and are essential for establishing a strong culture of trust. Regardless of the situation, I try to treat each and every person I encounter with respect and genuine interest. This goes hand in hand with acting responsibly, which involves gathering feedback from others in order to learn and continuously improve.

How would your best friends describe you? 

As an approachable, dedicated and empathetic person with a great enthusiasm for working with others in pursuit of a goal. They would also say that I am very passionate and committed when it comes to promoting the issues I'm responsible for. And they’d say that experience has taught me to accept my weaknesses with humour and instead to focus on my strengths.

作为首席人力与文化官,您也是我们可持续发展战略的重要组成部分。 Employees form one of the four target visions in our materiality matrix. What ambitions in terms of sustainable development fall into this target vision? 

Regarding sustainability, one key issue is how to provide lifelong learning opportunities in a world that is constantly evolving. How can we design an ideal working environment that promotes curiosity as well as professional and personal development through the learning of new skills and varied perspectives? To achieve this, we need to create the right conditions to qualitatively promote transformational leadership and individual development so that we can all benefit from the diversity that exists within our company.

Businesswoman in an office in front of a presentation board

“在我看来,团队合作、公平和真实具有特别重要的价值,对于建立强大的信任文化至关重要。”

就员工层面而言,我们公司是否能适应未来的发展?

当然,我们的道路完全正确。关于数字化程度的提高会在哪些领域带来哪些机遇的问题,我认为我们的员工也会遇到新机遇和新挑战。这一过程需要我们的管理层和员工共同参与,但我们的日常运营也面临着许多其他挑战。这意味着我们在早期阶段可能对业务的“适应未来”方面关注不够。为了确保不会发生这种情况,我们已经建立了一个专业的人力资源业务合作伙伴团队,以紧跟发展趋势,并解决生产线上当前和未来的需求。总而言之,我认为跨学科和创新方法具有巨大潜力,例如SAFe——一种敏捷的工作方式。

关于招募新人才呢?作为一家瑞士工业公司,我们能否同时吸引当今和未来一代的专业人才?

近年来,一个明显的人口趋势表明,在未来的就业市场上,我们会看到年轻员工越来越少,而年长的员工则越来越多。这意味着,我们需要更加专注于为公司的熟练专业人才提供长期且有吸引力的工作。与此同时,我们需要关注另一个目标,即创造一种环境,在这种环境中,我们可以培训学徒或提升员工的职业发展,同时长期为公司保留拥有宝贵经验的老员工。

瑞族V-ZUG的女性员工比例为22.2%,相对较低。尽管女性在管理层的比例已经增长到20%,但她们的比例仍然明显不足。从长远来看,公司计划如何提高女性比例?

在我看来,我们的首要任务是创造一种文化,让女性和男性、年长和年轻、以及不同国籍和文化背景的员工都能充分发挥自己的潜力。重要的是成为对所有潜在候选人具有吸引力的雇主,提拔人才并确保基于技能的继任计划。然而,一个不容忽视的事实是,我们的行业往往以技术职业为主,女性员工对这些职业的兴趣仍然较低。作为一家拥有强大品牌形象的公司,我们可以与我们的女性同事一起努力,通过打破社会态度和刻板印象来帮助减少这些偏见。

瑞族V-ZUG拥有众多老员工。我们甚至可以将他们描述为“真正的蓝领”——您认为这是一个可持续的成功故事吗?

我知道我们的员工拥护欣赏自己的工作、公司制造的产品或提供的服务,这让我感到非常棒。这象征着强烈的企业认同感,我认为这是未来成功的重要驱动力。我希望为维护这一传统尽自己的一份力量——无论是在瑞士还是在国际市场。与此同时,我们日益国际化的形象丰富了我们的 DNA——但我们的根还在瑞士。如果我们能够在保持本质的同时,还能对新观念持开放态度,那么毫无疑问,我们将为我们的员工提供一个充满希望的未来。

“我认为,我们的首要任务是创造一种文化,让女性和男性、年长和年轻、不同国籍和不同文化背景的员工都能充分发挥自己的潜力。”

Sandra Forster 简介 

andra Forster在苏黎世大学学习法律和政治学,并拥有圣加仑大学(HSG)的高管MBA学位和HR管理的高级研究硕士学位。除此之外,她还接受过辅导、访谈和价值创造方面的培训。自 2020 年 12 月以来,她一直是 V-ZUG 有限公司的 Chief People & Culture Officer。她在各种重要的人力资源职位中积累了丰富经验,并且是执行委员会的成员。她还曾在Hilti Switzerland和Rail Gourmet Holding AG担任人力资源主管达六年。