Beyond perfection: Sophie Dries on beauty, craft, and playfulness
Sophie Dries sees beauty in imperfection — in the raw edge of a surface, the quiet traces of time, the tension between opulence and the everyday. In her eyes, design isn’t about perfection but discovery, contradiction, and play. Here, she shares why design should always leave room for surprise.
Creating timelessness: Martin von Freeden on the design of V-ZUG
If V-ZUG looks like V-ZUG, much of the credit goes to Martin von Freeden, the designer behind the distinctive look and feel of many products, most notably the iconic Excellence Line. Born in Argentina and now based in Zug, he leads a team of industrial designers and UX specialists, with a clear vision of what design means for the company — and he’s not afraid to define beauty as a function.